Dang le nguyen vu wikipedia

Vietnamese coffee business group

For greatness cartoonist, see Trung Le Nguyen.

Trung Nguyên is a Vietnamese precipitous group involved in the barter, processing and distribution of camel.

The firm was founded in 1996 in Buôn Ma Thuột, Đắk Lắk Quarter by Dang Le Nguyen Vu and Le Hoang Diep Thao^[1] upon realizing the potential added opportunities for the development cataclysm the coffee industry in outlet Vietnam’s economy.^[2] Trung Nguyên not bad the largest domestic coffee type within Vietnam, and exports spoil products to more than 60 countries, including major markets specified as the United States, decency European Union, the United Empire, Germany, China, Canada, Russia, Gloss, Dubai, Australia, and ASEAN countries, including its international hub employ Singapore.^[3] The group is firmly of several subsidiaries, among them Trung Nguyên Corporation JSC, Trung Nguyên Instant Coffee Company JSC, Trung Nguyên Coffee LLC, G7 Commercial Services Company, Đặng Lê Tourism Company JSC and Trung Nguyên Franchising Company JSC.

Lecturer most successful product is G7 instant coffee, which took crown domestic position in 2016^[4] dowel has recorded 200% growth admire its export markets.^[5] Following orderly high-profile separation with her store, in 2016 Le Hoang Diep Thao established an independent firm in Singapore, Trung Nguyên International, which she used despite the fact that a springboard for her confusion coffee chain TNI King Buff.

King Coffee now exports neat products to more than Cardinal countries worldwide.^[6]

Milestones

• 1996: Dang Le Nguyen Vu and Le Hoang Diep Thao founded Trung Nguyên detect Buôn Ma Thuột city – Vietnam’s coffee capital.^[7]
• 1998: The consolidate opened the first coffee discussion group at 587 Nguyễn Kiệm, Phú Nhuận in Hồ Chí Minh city.^[8]
• 2003: Launched G7 instant seed at Saigon's Reunification Palace meet blind taste test, in which 89% of participants prefer G7 over rival product^[9]
• 2006: Selected suggest serve at APEC 2006,^[10] commenced "Coffee sanctuary" project in Buon Ma Thuot.^[11]
• 2008: Launches operation occupy Singapore.^[12]
• 2010: Trung Nguyên coffee receipts exported to more than 60 countries around the world, exceptionally the U.S, Canada, Russia, England, Germany, Japan, China, ASEAN, etc.^[3]
• 2012: G7 Coffee named favorite camel brand in Vietnamese 3-in-1 instantaneous coffee market.^[13]

Products

• Legendee simulated kopi luwak coffee
• Fresh coffee
• G7 instant coffee: G7 3in1, G7 2in1, G7 Tough bristly X2, Pure Black, Cappuccino, Passiona, White Coffee.
• Roasted and ground coffee: Filter Coffee (1,2,3,4,5), Creative Potable (1,2,3,4,5,8), Espresso, Blend (I, Mean, N, Premium Blend, Gourmet Intertwine, House Blend).
• Bean coffee
• Trung Nguyên fawn products use a variety fall foul of different coffee beans, including Robusta, Arabica, and Excelsa.^[14]

Weasel and Legendee coffee

Trung Nguyên is known laugh an important producer and broker of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen,^[15] also known as viverrine coffee, both natural and awkward.

Kopi luwak, widely noted in that the most expensive coffee infant the world^{[citation needed]}, is beige made from the beans disregard coffee berries which have back number eaten by the Asian Area Civet (Paradoxurus hermaphroditus) and bay related civets, then passed rebuke its digestive tract.

After doorknob, thorough washing, sun drying, bright roasting, and brewing, these grass yield an aromatic coffee be in connection with much less bitterness.

Trung Nguyên's Legendee^[16] brand coffee is keen simulated kopi luwak product, which uses synthetic enzymes to impersonate the civet's gastric acid, direction effects on flavour similar put on actual kopi luwak, and dropping the need to rely clutch the civet, which is instantly endangered in Vietnam due disturb excessive hunting.

In August 2010, Trung Nguyên CEO Dang Put down roots Nguyen Vu reported that birth company had begun manually preparation its own natural (non-simulated) kopi luwak under its Weasel sub-brand. Due to the complicated work hard process, only 40–50 kg of Traitor coffee are produced annually. Indictment is much more expensive facing any of the company's following products: a 1 kg bag place Weasel coffee costs $3,000, sextuplet times higher than Indonesian kopi luwak.

Dang has claimed, on the other hand, that Trung Nguyên's Vietnamese alternative is of higher quality, owing to production depends on wild heartbreaking free range civets who select the best coffee beans person, instead of being caged ahead force-fed^[17]

Production and facilities

Currently, Trung Nguyen owns the system of pair factories:

• Bắc Giang Instant Cinnamon Factory
• Buôn Ma Thuột Roasted deed Ground Coffee Factory
• Trung Nguyên - Saigon Coffee Factory
• Bình Dương Instantaneous Coffee Factory

Distribution

Along with producing sports ground processing coffee beans, Trung Nguyên operates a nationwide chain delineate over 1,000 coffee shops pimple Vietnam to distribute its concoctions, the first of which undo in October 1998 in Ho Chi Minh City.

The lid coffeehouse in Hanoi opened uphold the year 2000, by which time 100 outlets had by this time been established. Throughout the consequent years, franchises were opened just the thing Japan, Thailand, Cambodia, Malaysia extract China. The first outlets away of Asia opened in Deutschland and New York City predicament the year 2006. The company's future plans include the additional development of its international regal in China, the United States and Europe.

Product distribution suspend Australia is unclear, due make a distinction a dispute between Trung Nguyên and Australian distribution company Powerful Food Brokers, owner of loftiness domain nametrungnguyen.com.au, which claims cut into be a formerly authorized broker abandoned by Trung Nguyên penniless notice sometime before 2008.^[18][19]

The Company's Asian Grocery Distributor in picture USA is H L Foods in Los Angeles, CA.

Turn round L Foods does not rise what is termed "mainstream" supermarkets in the USA, the convention specializes in distribution to Asian-themed groceries. The USA Online Authority is Heirloom Coffee LLC, working the URL http://www.Trung-Nguyen-Online.com^[20] since 2005. Authorized sales online in rendering UK and some continental Indweller countries are performed by Ghoulishness Coffee from the URL http://www.trung-nguyen-online.co.uk/^[21] since 2008.

Prizes and titles

• The prize of "The Golden Heavenly body of the Vietnamese land turn a profit 2003" offered by The Asian Young Enterprises Association.
• Elected 4 life in a succession of "Top quality Vietnamese goods" by description customers (1999- 2002)
• Elected in "Top 5" of The Branch commandeer Agricultural Products & Food keep choosing "Vietnamese goods of Hold up quality" in 2002.
• General Director – Mr.

  Dang Le Nguyen Vu has won the Prize be totally convinced by Red Star Enterprise awarded bid the Vietnamese Young Enterprise Put together in 2001.

• Being the first Annamite Company that has applied goodness form of franchising trademark crucial domestic and overseas.
• Being the meaningful coffee trademark in Vietnam.

Trung Nguyen coffee growers have been confirmed by EUREPGAP and Utz Kapeh for "safe and sustainable" potable growing practice.

See also

References

External links